The use for a publicist is very pertinent for a music artist. A publicist does all behind the scene work for an artist to get the Media’s attention. They also determine the right places for the artist to be seen in that will reflect positively on the artist image. Also they give the artist some well-needed survival skills that will help them gain respect and have clients willing to work with them.
Getting the media’s attention
Artists have projects that need to be promoted and a publicist takes care of that with ease. Being a musical artist consist of album releases, videos for hit songs, performances on big and small stages, and not only tours but more. Publicists make sure the right people know about these projects so it can be communicated to the artists’ fans. Press releases are usually the first step to letting the media know of up coming projects.
Best places to be seen
Depending on the audience the artist is targeting; the publicist will research the right places for the artist to be seen. These places are not just physical places but also publications, Internet and television ads, blogs, and websites. For example the rapper Drake has a sprite commercial which is a great way to promote his music and the bubbly beverage. The publicist will also set up interviews for the artist to showcase their passion for whatever their working on. Although an artist maybe giving there own view of their projects there is still format to follow when being interviewed.
Interview survival skills
Although the artist shouldn’t practice so to were they sound like robots but they should be prepared so they sound confident in their answers. Sometimes publicists will give the artist a number of questions they should know the answer to, and have them get comfortable with the answers. Also with saying the right thing the artists must know how to say it and sale what they are talking about. When in the interview the artist needs to be advertising themselves and their projects. The artist also needs to speak clearly and credibly so the audience can understand what the artist is promoting.
Interview Help ASAP!
The perfect example of an artist that needs a publicists help with interview etiquette and skills is the rapper Walka Flaka.
His argument is that he wants to be himself and be real with his fans. My question is at what cost? By not representing yourself well as an artist you run the risk of looking just as unprepared as Walka Flaka Flame.
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